First, they asked Monsanto what their ideal future looked like in fifteen to twenty years. Monsanto executives described a world with 100 percent of all commercial seeds genetically modified and patented. Anderson Consulting then worked backwards from that goal, and developed the strategy and tactics to achieve it. They presented Monsanto with the steps and procedures needed to obtain a place of industry dominance in a world in which natural seeds were virtually extinct.
Integral to the plan was Monsanto’s influence in government, whose role was to promote the technology worldwide and to help get the foods into the marketplace quickly, before resistance could get in the way. A biotech consultant later said, “The hope of the industry is that over time, the market is so flooded that there’s nothing you can do about it. You just sort of surrender.”
The anticipated pace of conquest was revealed by a conference speaker from another biotech company. He showed graphs projecting the year-by-year decrease of natural seeds, estimating that in five years, about 95 percent of all seeds would be genetically modified.
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