Enticing

Definition: (1) alluring by exciting hope of reward or pleasure; tempting; (2) offering an invitation to participate

Derivation: The root of this word has to do with “fire.” We can see the fire before we feel its warmth, thus it entices us to approach.
     Note: A clear judgment of what is being offered is always prudent. Fire can also burn.

Quotes:
• Change can be frightening, and the temptation is often to resist it. But change almost always provides opportunities – to learn new things, to rethink tired processes, and to improve the way we work. — Klaus Schwab (1938-) German economist
• The madness of spring is so enticing. I love it when things are opening up and emerging from the ground. I also love the middle of summer when fruit is bursting forth, but I even love the garden in the winter when everything is resting. — Ross Gay (1974-) American poet & professor