Definitions: (1) acting with power or full of energy; vigorous; (2) effective; cogent; telling

Balancing Qualities: This quality is best in combination. It needs always to be balanced with a range of other qualities depending on the circumstances. As a parental disciplinarian you need to be forceful yet tender. A person in a potentially threatening situation needs to be forceful and prudent. In a rough and tumble game the combination would be forceful and playful.

Too Far: bully, insensitive

Quote: Persuasiveness is really just about getting your ideas across without being forceful. It’s a skill that can be learned and is useful for anyone who works in a team environment. — Amanda de Cadenet (1972-) British photographer & author