Definition: demonstrating helpful, beneficial, or friendly conduct; giving assistance or advantage to an individual or the community; thoughtful

Balancing Qualities: To balance confidence and humility practice giving service.

People Who Exemplify This Quality: Martin Luther King (1929-1968) American Peacemaker

When I do not know who I am I serve you.
When I know who I am I am you. — Indian

• Do what needs to be done for yourself as if you were doing it for a dear friend. — Jerry Downs (1949 -) American Philosopher

• I don’t know what your destiny will be, but one thing I know: the only ones among you who will be really happy are those who will have sought and found out how to serve. — Albert Schweitzer (1875-1965) Franco-German Theologian

Near versus Far
Many think service must be direct and person-to-person. Even though this individual support provides an emotional connection to the person served, it is no less valid to serve a wide variety of people, near and far. Entertainers for example distribute their talent for everyone’s enjoyment. Writers serve their readers. If someone makes a tool it is up to the one who uses it to do something with it.

Symbol: the buffalo