“They wanted to be the absolute best that there was in their field. That was really a business decision, even though it may not seem that way to a group of teenage musicians.”
Authors George Cassidy and Richard Courtney believe the Fab Four followed a classic business model on their way to success. For example, Cassidy says, in any enterprise, you have to be careful about picking your business partners. That’s what young John Lennon and Paul McCartney did when they started a band in Liverpool.
“The period between 1964 and 1966, when they were all lined up together, when they were of a common mind and a common purpose, is when they did amazing things,” says Cassidy. “When they were touring the world and released two albums a year and they made several movies, they were just able to accomplish an incredible amount in a very short period of time, when they all were in sync.”
It was part of the work ethic the four members of the group grew up with.
In “Come Together: The Business Wisdom of the Beatles,” Courtney, an entrepreneur, and Cassidy, a business writer, focus on the Beatles’ persistence and creativity in achieving their goal.
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