Target’s Simply Balanced collection will eliminate all GMOs by the end of 2014. Simply Balanced products currently exclude 105 common food additive ingredients, and the vast majority of the items within the collection are made without GMOs. The collection is crafted to be free of artificial flavors, colors and preservatives, and avoids high fructose corn syrup. It never uses trans fats, is mindful about the amount of sodium in each product, and forty percent of the products are organic.
The Simply Balanced collection offers nearly 250 products across snacks, pasta, beverages, frozen seafood, dairy and cereal. The collection ranges in price from $1 for water to $14.99 for seafood. Key nutrition attributes are highlighted on the front of Simply Balanced packages to help guests find the products that meet their individual nutrition goals and wellness lifestyle needs.
