Even as more U.S. restaurants list nutritional information on their menus, less than half of Americans, 43%, say they pay a “great deal” or a “fair amount” of attention to it. Americans are much more likely to take note of nutritional labels on food packages, with 68% saying they pay at least a fair amount of attention to this information.
These data, from Gallup’s annual Consumption Habits survey, conducted July 10-14, come as some restaurants in the U.S. take steps to comply with a provision of the Affordable Care Act that requires restaurant chains with 20 or more locations to list calorie information on menus and menu boards by 2014. Other restaurants added nutritional information to their menus prior to the Affordable Care Act’s passage in 2010 to meet city or state requirements, to be transparent with their customers about the nutritional content of their food, or to respond to pressure from health groups.
While menu labeling in restaurants is a new federal requirement, the federal government has required all packaged food to have nutritional labeling since 1990. As a result, Americans may be more accustomed to looking for nutritional information on packaged foods.
